Key Features & Claims
| Feature | Description / Benefit | 
|---|---|
| Full-coverage | The formula is designed to cover dark circles, blemishes, uneven skin tone, etc., with strong opacity. | 
| Natural matte finish | It gives a matte look that is intended to appear natural (not overly flat or chalky). | 
| Long wear / crease-resistance | The product claims up to 16 hours of wear without caking or settling into fine lines. | 
| “Tape Technology” | This is Tarte’s proprietary technology to help smooth and blur the appearance of fine lines and wrinkles | 
| Jumbo applicator (“Speed Smoother”) | The concealer comes with a large, wide applicator that helps cover larger areas more quickly. | 
| Skin-conditioning ingredients / brighteners | Includes ingredients like shea butter (for moisturizing), mango butter, and licorice root extract (for brightening/diminishing dark circles). | 
| Vegan & cruelty-free / clean-beauty exclusions | Formulated without parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate & gluten. | 
| Alcohol-free | The formula does not include drying alcohols. | 
| Smooth / blendable texture | Although it is high coverage, it is structured to blend and not feel overly stiff or thick if applied correctly. |